Different Kinds of White Papers and the Audience to Reach

White papers are typically not a term a lot of newbie writers are familiar with. These are specialized pieces of writing material requested by a client on a unique subject for a particular type of audience. The targeted audience is usually readers the client is trying to reach with subject matter either scientific or technical in nature and a more “layman” interpretation is needed to get across their message.

Nearly all of these are created with the same intent, but there are different approaches to expressing a message depending on the targeted reader. This gives a brief overview of the distinct audiences of focus along with a variety of approaches a freelance writer takes to constructing what the client requests.

Four distinctive groups of readers:

Within the same company-this is communication routinely is from one area of a company to another area of the same organization. Generally one department is disclosing material to another or from a single area to the rest of the entire company.

Business and investor relationship-businesses seeking out investors want to share the simple terms of what they offer the average investor and what the investor can expect in return. Generally what they do as a business and how the invested financing is handled is included as well.

Launching with the public-when the scientific or technology community reveals the latest and greatest in their field with the public they have white papers created. These are the largest portion of white paper writing gigs.

Scholarly –this is what comes to mind when most people think of the term. This situation encompasses a writer sharing academic papers for boards or committees. Various clients interested in circulation with groups for discussion or would like to see their material in journals need the scholarly method.

Types of white papers

Problem and solution

A communication revealing a problem and a solution to it using facts, figures and other logic is a problem and solution white paper. A new method or tactic to the issue is generally the norm. All four groups of readers are reached with this layout. For an example, it can be used within the same company to discuss an issue with upper management or even disclosing topics to journalists, bloggers in addition to industry analysts.

Background

Sharing the advantages of a particular product or service combined with the features happens to be a background white paper. Almost always only the positive aspects are listed along with straightforward list of details. Mainly these are aimed toward business to business connections or sales staff. These are a little larger than most other types running anywhere from 8 to 10 pages in length. While generally considered promotional, they do not necessarily have to be chocked full of marketing techniques and lingo to work out well.

Lists

Lists are always marvelous resources for writers to use with anything they create. This holds true when building magnificent white papers. Characteristically these are comprised of questions, answers or topics to discuss surrounding a client’s specific issue. They are capable of making the writer’s talent and skills stand out and identified as the easiest format.

Lists target an audience of readers already attracted to the specific issue. They are designed to draw attention and interest in the matter. In some cases even debate is the goal. Writers need to build substance both stimulating and very observant using this approach.

In conclusion

The audience determines what type of white paper to build. Most clients have an idea in mind of which type they would like used. Though, in a good number cases more than one kind works for the writing job. As the professional your input is valuable in making certain the best approach is used to connect with the audience they are reaching out to. Remember, the task is sharing scientific or technical material using a more informal approach. The job requires building content with terminology easy to understand for someone possibly unfamiliar with the majority of the substance.

A great piece of work written for the wrong audience or using the wrong kind of white paper defeats the job. Combining the right white paper with the right focused reader assures a job well done.

 

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Freelance Writing White Papers

 

Freelance Writing White Papers

New freelance writers will often hear the words “white papers” and have no familiarity with the term. Deciding whether or not to create white papers as a form of income is a necessary question many newbies ask as they come to the career. Learning what they are and what they can or cannot add to your freelance writing career or will add to your writing income is extremely important. Discover if this is something you would find an interest in with a little education on the matter.

What are white papers?

Do not feel alone wondering about white papers. The name itself implies for lots of writers they are some sort of scholarly type papers or content you create. The only real education needed to mold white papers is the ability to write.

White papers are defined as a report built to communicate specialized info or material to chosen group of readers. Although there is more than one type of white paper, they are essentially produced using the same method.

What does the client want from you?

Clients express what substance to communicate and what audience they would like you to reach. For the most part the material is extremely specialized and the readers they would like to grasp are only slightly familiar with it. This is where you come in to break down the information into a form that is easily understood. Along the way of “translating” for the reader you add your excellent writing skills. Most clients for white papers are sharing scientific or technical material.

How to profit with white papers

Most clients are searching for someone to write for them with a specialized skill set. For an example, an insurance client for home owners insurance needs white papers around changes they have made to several of their products.  With numerous different deductibles, exclusions and changes to more than a few long term existing policies, their new policy is full of terminology and legalese most clients are not familiar with. In order to assure they are meeting the needs of customers when rolling out changes, they will hire a freelance writer familiar with homeowner’s insurance terminology, policies or a background that demonstrates they can accomplish a wonderful set of white papers to get the job done.

Having the talents in your writing resume to get the work accomplished is great for your career on a number of levels. These are generally higher paying jobs than the average freelance writing gig for substance you are already familiar with. This familiarity normally means building the material faster and easier than most as well as constructing a future client listing in most cases. In general these are clients with more than one job opportunity available and a job well done means future income is a safe bet.

Where to find white paper jobs

Several websites specialize in these kinds of writing jobs. They connect clients searching for freelance writers. Although a number of larger companies have in-house staff writing their white papers, there are still plenty seeking the help of freelancers. Working through a website is a safer bet then using freelance writing boards. Sites help assure payment is made along with rules followed by both parties concerning writing contracts.

In conclusion

This is a niche just like any other for most freelancers. Within the niche you can focus on a precise area of expertise. Writers with specialized skills sets or education will find most client material easy to understand and are capable of creating terrific content.

As a great writer make it interesting, easy to understand and educational for the focused audience members with little or no effort. You act as the middle man between the client and the reader they wish to focus on and have the capability to make a great income while doing something you enjoy.

 

 

This particular video discusses one writer's view on the benefits of writing white papers.

find out more about the different kinds of white papers and the audience to reach here